About St. Patrick’s Day Logistics

About St. Patrick’s Day Logistics

On March 17^th, St. Patrick’s Day, over 122 million Americans will wear green clothes and drink green beer as they celebrate St. Patrick’s Day. This holiday honors Ireland’s patron saint and it has become lucky for logistics and supply chain companies in the retail and food and beverage industries.

St. Patrick’s Day spending in America reaches nearly $4.1 billion.

It is logistics and supply chain companies that will get the goods to stores, restaurants, bars and pubs in time:

Decoration for offices and homes

• Almost 25% will decorate their homes or office

Supplies for the hundreds of parades across North America

• More than 100,000 people in Chicago watch as the Chicago River is turned green
  • To accomplish this annual feat, 40 pounds of green dye is used

Beer & green food coloring for bars and pubs

• From green beer to Guinness, beer sales climb on St. Patrick’s Day
  • Nearly 13 million pints of Guinness is consumed on St. Patrick’s Day, compared to the five million pints consumed on an average day

Irish T-shirts, greeting cards and other goods for retail

• Retailers play a big role in the celebration as 83% of the population wears green
• Also, Americans exchange more than seven million St. Patrick’s Day cards

Food

• 34% of Americans will make a special dinner to celebrate St. Patrick’s Day
  • Fueled by the traditional corned beef and cabbage meal, March marks the month in which cabbage demand is at its highest

For the 34.7 million residents in the U.S. who claim Irish ancestry and millions more who celebrate St. Patrick’s Day, the demand for goods has retailers, logistics and supply chains seeing a pot of gold at the end of the rainbow.